Cardiff Youth Service engages with young people across the city. They asked me to work with them to develop a new logo to represent the service. Through a process of workshops with young people and the youth workers themselves, I set about writing and then answering a brief for the brand. The outcome represented the vibrancy and enthusiasm of the young people that the service aims to put at the heart of its service.
The brand continued to be developed across various mediums. In accordance with Cardiff Council policy, the logo and material were designed bilingually in English and Welsh.
Branding, Identity, Logo design